With large-format convention and wedding spaces, diverse catering and a strong cultural setting, The Residency Signature, Madurai is positioning the city into a promising Tier-2 destination for conferences, corporate events and weddings. Check out this MICE and weddings venue in Madurai
For years, India’s biggest MICE movements have been concentrated around metros and established business destinations. But as event planners look beyond crowded convention halls, Tier-2 cities are becoming the obvious choices with good air connectivity, easy access to regional markets, unique cultural settings and a potential to combine business with leisure.
Madurai is one such emerging destination.
Madurai is best known as the gateway to the Meenakshi Amman Temple and has always welcomed pilgrims. However, it also hosts Tamil Nadu’s Key industries and specialties such as Textiles and Handlooms, Floriculture, Food and Beverage Trade as well as Manufacturing of Auto Components. And to that, the city is now adding large-scale business events and weddings to its tourism proposition. At the centre of this shift is The Residency Signature Madurai, with its substantial convention and banqueting infrastructure.
The property has more than 80,000 sq. ft. of event space spread across a dedicated convention centre, hotel venues and a terrace. It has 2 Ballrooms, each with capacity to accommodate up to 2,000 guests. The convention centre also includes additional ballrooms and smaller meeting rooms, allowing the property to move between large conferences, breakout sessions, corporate meetings and more intimate gatherings.
The size is important for weddings too. The Mandapam terrace can hold big celebrations, and the overall event setup of the property caters to events of thousands of people. With Indian weddings, where there are numerous ceremonies and many people coming for the ceremony, the property has enough options. There are meeting rooms for smaller meetings, workshops and training programs depending upon the demand with facility of audio-visual and video-conferencing.
Food forms yet another component of the MICE concept at the property. The property’s food and beverage offerings go beyond the usual South Indian cuisine menus to include North Indian, East Asian and Continental cuisines. The ability to offer various cuisines becomes an advantage when the property caters to different delegates coming from various parts of the country and outside, especially in large conferences.
“Since opening, we have seen first-hand the scale and diversity of events Madurai can attract. Hosting a 2,500-guest traditional South Indian convention within our first few weeks, followed by large conferences, has reinforced our belief in the city’s potential as a MICE destination. With our extensive event spaces, 188 rooms, diverse culinary offerings and facilities for large weddings, we aim to offer organisers a seamless experience where accommodation, conferences, celebrations and local experiences come together under one roof.” says Sujith Kumar S., Executive Assistant Manager, The Residency Signature, Madurai
For outstation delegates and wedding guests, accommodation is another advantage. The Residency Signature, Madurai has a substantial inventory of rooms and suites across various categories making the access to events and weddings very convenient.
Location is another part of the proposition. The hotel is close to Madurai Airport, giving organisers a relatively straightforward airport-to-hotel transfer for delegates. The city’s cultural identity also provides opportunities to extend a business event beyond the conference room, with heritage, temple architecture, local cuisine and regional experiences offering possibilities for pre- and post-event programmes.
